Imagine a fantastical beach house: magical ocean views, one-of-a-kind furnishings, and lush greenery, with sunlight streaming through floor-to-ceiling glass – quiet simplicity and natural beauty at every turn, and only 70 minutes from New York. The Asbury Ocean Club Hotel will bring that dream to life this summer when it opens on the bustling waterfront of Asbury Park – a unique boutique property on the East Coast.
An elevated beach experience – literally – the entire 54-room hotel is elegantly located on the fourth floor of the Asbury Ocean Club, the highly anticipated luxury residential building slated to open this summer. The effect is a beach hideaway in the sky; ingenious design means that every room in the hotel has a view of the water or the dunes from its own terrace.
Asbury Ocean Club once again brings together the distinguished and award-winning team behind The Asbury Hotel (America’s Best New Hotel by USA Today): Anda Andrei (11 Howard, Gramercy Park Hotel + Residences), Design Manager of the Multi -billion- dollar Asbury Park redevelopment project; the famous Bonetti / Kozerski Architecture in New York (Public Hotel New York, PACE Gallery); and hotel innovator and operator David Bowd of the popular Salt Hotels brand (Eben House, The Chequit). Together, joined by renowned Gary Handel of Handel Architects (Dream Downtown Hotel in Manhattan, Rosewood Hotel in Abu Dhabi), the hotel will offer unparalleled service, sophisticated amenities and stunning design, delivering the first luxury boutique experience five Shore stars, just steps from the beach.
Years in the making, Asbury Ocean Club is the jewel in the crown of real estate leader iStar (NYSE: STAR), a passionate partner bringing the magic of Asbury Park to a new generation, whose roots in the city go back more than ‘a decade. Innovative and design-inspired iStar CEO Jay Sugarman deliberately selected partners like Andrei, Handel, Bonetti/Kozerski and Bowd to manifest his vision. iStar has acquired 35 acres in the city and has spent over $300 million on its efforts to date. The developer is the force behind a 10-year, multi-billion dollar redevelopment plan for a 1.25-mile stretch along the Asbury Park waterfront that includes the Asbury Hotel, Monroe Condominiums and Asbury Lanes recently reopened, the legendary bowling alley turned concert hall baptized by Bruce Springsteen last summer.
While previous developers had tried for years to renew the waterfront, Sugarman and iStar have fully succeeded with the landmark Asbury Ocean Club. Bringing his dream of effortless living to life, the long-awaited luxury residences that house the Asbury Ocean Club Hotel are a milestone for the city, for New Jersey and for the East Coast. The building sits calmly and confidently against the shore – a symbol of the new era it represents for Jersey’s iconic coastline.
Checking into the Asbury Ocean Club Hotel means stepping into a carefree retreat.
With its breathtaking architecture and design, the Asbury Ocean Club Hotel captures the exciting sense of anticipation when you first arrive at the beach and delivers the pure joy and happiness that comes with it. Handel Architects brought this exaltation to life through the building itself – its long vertical plane rises from the ocean and sweeps west, and its glass and natural materials infuse the experience with light and openness.
The lobby leads out to the pool deck, which serves as an extension of the property with deep sofas, sunken beds, and floor pillows. Surrounded by trees and greenery acting as the walls of the space, the exterior becomes an oasis. The 65 x 30 foot swimming pool overlooks the ocean and is equipped with a full-service bar and grill, where flora is tangled in the pergola hanging above. Along with a roving granita cart, guests can also expect fresh juices, smoothies, and tiki cocktails.
The living room, an impressive “glass house”, is the heart of the hotel
Simple luxury defines the Asbury Ocean Club Hotel. The heart of the property is the Drawing Room – an awe-inspiring “glass house” floating over a shimmering reflection pool at the center of the property. Designed to feel like a home rather than a hotel, the space functions as a living room, open kitchen that doubles as a bar, music room, and all-day retreat. Visible from anywhere inside the hotel – sunlit by day, illuminated by night – the Drawing Room is just as notable for Andrei’s design as it is for its brilliant all-day programming.
A large fireplace, finished with olive green handmade tiles, serves as the heart of the room and divides the living room from an open kitchen. A communal solid oak table provides a great place to sip afternoon tea or a classic cocktail made to order table side. In the afternoons and evenings, a champagne cocktail trolley floats throughout the room, offering guests the perfect pairing with caviar delights or raw fare while soft tones emanate from the Drawing’s black grand piano. Room. An ideal space to enjoy the natural surroundings of Asbury Ocean Club year-round, the “Glass House” has an ocean-view deck on one side while offering views of the spectacular dune landscape sand by landscaper Madison Cox (Majorelle Gardens in Marrakech).
Andrei and the Bonetti/Kozerski Architecture team source furniture and accessories from around the world, just as a homeowner would add personal touches to their decor that reflect their travels and passions. Shelves bearing hundreds of pieces of colorful glassware and warm hand-painted fabrics complement high ceilings, floor-to-ceiling glass and striking designer items: a limited-edition leather chair by Charles Kalpakian, vintage Ultra Fragola by Ettore Sottsass, Jasper Morrison chairs, Paola Navone wicker loveseats and custom Apparatus Studio pendant lights.
Each room at the Asbury Ocean Club Hotel feels like a private beach loft, with breathtaking 11-foot wooden ceilings that match the wood-paneled floors. All of Andrei and the Bonetti/Kozerski architecture team’s understated luxury design choices amplify the distinctive quality of sunlight, relaxing open spaces and laid-back beach living that defines Asbury Park. Each room has a daybed or a daybed where you can stretch out while savoring the view of the ocean or the dunes. Designing the balconies to stretch out to accentuate the horizontal quality of the views, Handel also added a slight curvature to the building to reflect the shoreline. Encased in glass, the showers let in light to replicate the feeling of showering outside.
Of the 54 rooms, four one-bedroom suites are fully equipped with kitchens, two full bathrooms, and dining areas, with natural light pouring into a large open living room and expansive terraces with spectacular views. Seven studio lofts are larger than standard and executive rooms and include sofa beds. Many lofts have corner banquettes that serve as a work and dining area.
A first for Asbury Park: The Asbury Ocean Club Hotel will pair each guest with a Beach Bellperson, there to cater to every whim. The Beach Bellperson will set up towels, chairs, and umbrellas on the beach, bring lunch, or deliver bottles of cold water, allowing guests to fully enjoy a sunny day on the beautiful, wide, sandy beaches.
Guests will enjoy a clean, Mediterranean-inspired menu served all day in the Drawing Room, poolside, in-room for full 24-hour room service, and in the Gallery, a dining space relaxed and cool interior whose centerpiece is a huge carved Italian table. from a single piece of wood. On the ground floor, a gourmet restaurant led by a renowned chef, as well as 22,000 square feet of retail space with an exciting mix of local and national brands, will debut in 2020.
Local partnerships remain an important part of the property’s culinary offering and will include a bespoke gin from Asbury Park Distilling Co., a signature coffee blend from nearby Maiden Coffee and a summer cooler from Asbury Park Brewery .
Asbury Ocean Club Hotel
1101 Ocean Avenue
Asbury Park, New Jersey 07712