Ocean park

Ocean Park partners with The Sandbox

To celebrate its 45th anniversary, Ocean Park is partnering with The Sandbox to create groundbreaking digital entertainment experiences. Hong Kong’s unique theme park has always been a popular tourist destination. It is now ready to take on the Metaverse thanks to its partnership with the first decentralized gaming virtual world.

Ocean Park is heading to the metaverse thanks to its partnership with The Sandbox! Credit: Animoca Brands

Scope of the partnership: Ocean Park and The Sandbox

According to Ivan Wong, CEO of Ocean Park, the partnership with The Sandbox is a crucial strategic step for the brand. First, it allows the Park to develop products in new formats such as NFTs. Plus, it gives them the ability to launch immersive experiences and events. Finally, it gives them the wings to venture into new fields of activity made possible by technology.

In terms of the actual implementation, the team plans to fill their virtual land at The Sandbox with creative content and offerings that are quintessentially Ocean Park. Thus, fans could explore the theme park in a whole new dimension. Ocean Park also looks forward to future user-generated content on its platform.

Ultimately, management wants to approach 2022 by transforming the brand in many innovative ways. In fact, the park is already undergoing a major overhaul with all-new retail, dining and entertainment, wellness and adventure areas. Heading into the metaverse to reinvent how they engage consumers is a natural progression.

Theme parks and metaverse

Sébastien Borget, COO and co-founder of The Sandbox, said: “We are delighted to welcome Ocean Park to The Sandbox metaverse. We will work with them to provide the first example of how entertainment can be leveraged with NFTs. Play and win to engage and reward both local and worldwide visitors.

Ocean Park isn’t the only theme park looking to embrace new technology. Earlier this year, Disney announced that it had obtained a patent for AR experiences at all of its theme parks worldwide. Basically, the technology would facilitate headset-less augmented reality (AR) attractions at Disney theme parks.

Disney received a patent for a “virtual world simulator in a real world location”. It works by tracking visitors using their cell phones. Then generate and project custom 3D effects onto nearby physical spaces, walls, and objects in the park. The possibilities are endless as to how he can elevate Disneyland’s iconic parade.

Ocean Park is Hong Kong’s unique theme park with a legacy of family fun and fond memories. Since its opening in January 1977, it has become a world-class attraction connecting people with nature. Additionally, it has gained consistent recognition for its wide range of experiences that combine entertainment, education and conservation.

Fast forward to 2022, it’s counting on the metaverse to continue its dominance of the Asian theme park scene. New digital technologies will pave the way for new products and attract new customers. Tourism has taken a hit, with the pandemic still in full swing. Thus, bringing beloved attractions online can help the business recover and grow exponentially.

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