Ocean park

Ocean Park makes its way into The Sandbox, while Ubisoft introduces IP elements to the metaverse

Ocean Park has made its way into The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to create groundbreaking digital entertainment experiences in the virtual world of non-fungible tokens (NFTs) and games. “As Ocean Park celebrates its 45th anniversary in 2022, the park is transforming in many innovative ways. Not only are we transforming the park into all-new retail, dining and entertainment, wellness and adventure, but we’re also heading into the metaverse to reimagine how we engage consumers, how they connect with each other, and their adventures at Ocean Park,” said Ocean Park CEO Ivan Wong.

“Our partnership with The Sandbox is one of the new initiatives launched by the park and a strategic step for the brand. It allows the Park to develop immersive experiences, events and products in formats never seen before, and to s “to venture into new areas of endeavor made possible by technology. We will be filling our virtual ground at The Sandbox with creative content and offerings that are quintessentially Ocean Park. We are confident that our fans and the NFT community will appreciate the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform,” Wong continued.

Sébastien Borget, COO and co-founder of The Sandbox, said: “We are delighted to welcome Ocean Park to The Sandbox metaverse. As one of Asia’s fastest growing leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong’s cultural and entertainment landscape. We will work with them to set the first example of how entertainment can be leveraged with NFTs and play and win to engage and reward both local and global visitors.

Meanwhile, The Sandbox has partnered with Ubisoft to bring Ubisoft gaming IP assets into The Sandbox gaming metaverse.

Ubisoft will have its own LAND entertainment destination with interactive experiences, and voxel characters and objects will also be available for players and creators to incorporate into their own experiences using the free VoxEdit and Game Maker #nocode creation tools from The Sandbox.

Work is already underway to create voxed versions of Rabbids characters and objects. The following video presents an overview of the avid Rabbids as they prepare to enter The Sandbox map to spawn in Ubisoft LAND and join original player-created experiences.

“We are delighted to bring the Rabbids to the Sandbox community and allow players to create their own original experiences by incorporating elements of our gaming IP. We look forward to seeing how they do the Rabbids world to them,” said Guillaume Mammi, Senior Director of New Business and Partnerships at Ubisoft. “The Sandbox is an obvious fun new playground to add to Rabbids’ long list of global invasions, and a great opportunity for Ubisoft to experiment with a metaverse experience for its brands.”

“Ubisoft is a global games company that has proven its ability to stay at the forefront of innovation and established its reputation by launching successful franchises and IPs. We’re proud to help it bring Rabbids, an IP gamers already love, and empower its fan community to create fun experiences and their own original adventures in The Sandbox,” said Sébastien Borget, COO. and co-founder of The Sandbox. . “We welcome Ubisoft to the open Metaverse as we work together to create new possibilities for gamers, fans, and creators with blockchain and web3.”

“I am very proud that Ubisoft, one of the most innovative gaming brands and globally known for creating many iconic gaming franchises, has chosen The Sandbox metaverse for its very first step into this new type of experience. interactive,” said Bertrand Levy, VP Global Partnerships at The Sandbox.

The Sandbox offers a complete game development and asset creation suite, which requires no prior knowledge of game development. Anyone can create worlds and assets in The sandboxcreating this truly user-generated metaverse.

Part amusement park and part virtual real estate, The Sandbox fully embraces the idea of ​​the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Ubisoft joins over 200 existing partnerships including The Walking Dead, Snoop Dogg, Adidas, Warner Music Group, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO and CryptoKitties, all following the team’s vision Sandbox to empower players. create their own experiences using both original and well-known characters and worlds.

More recently, The Sandbox added eight partners in Hong Kong to create its Mega City cultural center. Partners come from the film, music, entertainment, theater, professional services, finance, real estate and gaming industries. The Sandbox said Mega City will be a cultural center based on or inspired by several Hong Kong talents.

The Sandbox also received $93 million in investments led by Softbank Vision Fund 2. In a press release, Sandbox said the investment will be used to grow the economy of its creators. The Sandbox adopts a play-to-earn model that allows users to play, build, own and monetize their experiences on a virtual LAND they own using NFTs and $SAND (Sandbox Utility Token).

With this investment, over the coming year, Sandbox plans to gradually open the metaverse to LAND owners who have built high-quality experiences. It also plans to launch its first virtual concert featuring artists such as Snoop Dog in the second quarter of 2022, alongside the launch of The Walking Dead game. In the coming year, the company will also launch a Decentralized Autonomous Organization (DAO) with staking and voting mechanisms for $SAND, LAND, and AVATAR holders, giving players and creators more control. on the metaverse. By the end of 2022, Sandbox plans to make the metaverse available to mobile users.

Meanwhile, Ubisoft Singapore was recently investigated by the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP). Following an investigation, TAFEP said the company had a structured system in place to deal with any reports of workplace misconduct and that past reports were dealt with appropriately. The agency also said employee salaries were based on performance. This follows allegations of workplace discrimination and sexual harassment against the company last year.

TAFEP said Ubisoft Singapore cooperated fully throughout the investigation.

Related Articles
Animoca Brands leads funding for startup accelerator Brinc
NWD’s Adrian Cheng invests in virtual real estate through Animoca Brands
K-pop music enters the metaverse with HK game company Animoca Brands
HK gaming group Animoca Brands lands $65M in funding amid NFT and metaverse craze