Hong Kong theme park Ocean Park today announced a partnership with The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to create groundbreaking digital entertainment experiences in the virtual world of non-fungible tokens (NFT) and games. .
Introducing the theme park’s move into the metaverse, Ocean Park General Manager Ivan Wong said, “As Ocean Park celebrates its 45th anniversary in 2022, the park is transforming in many innovative ways. Not only are we transforming the park into all-new areas of retail, dining and entertainment, wellness and adventure, but we’re also heading into the metaverse to reimagine the way we engage consumers, how they connect with each other and their adventures at Ocean Park..
“Our partnership with The Sandbox is one of the new initiatives launched by the park and a strategic step for the brand. It allows the Park to develop immersive experiences, events and products in formats never seen before, and to s “to venture into new areas of endeavor made possible by technology. We will be filling our virtual ground at The Sandbox with creative content and offerings that are quintessentially Ocean Park. We are confident that our fans and the NFT community will appreciate the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform.
Sébastien Borget, COO and co-founder of The Sandbox, added: “We are delighted to welcome Ocean Park to The Sandbox metaverse. As one of Asia’s fastest growing leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong’s cultural and entertainment landscape.
“We will work with them to set the first example of how entertainment can be leveraged with NFTs and play and win to engage and reward both local and global visitors.”
Seeking to revitalize its offering, Ocean Park last year announced plans to develop glamping and zipline facilities to reposition itself as a resort destination.
It also announced that it would phase out rides, including the Ferris wheel and mining train, to cut costs, and would continue to operate seven or eight attractions, all of which were launched in the past decade.
In August, Ocean Park invited bidders to participate in the first round of the bidding process for three new areas in its HK$6.8 billion (US$876 million) overhaul plans.
The new zones are planned for an adventure and wellness zone, a dining and entertainment zone and a retail zone.
Photo credit: Ocean Park.
February 8, 2022 – New Les Mills app takes Body Combat into the metaverse
January 28, 2022 – Ocean Park staff focus on environment during Hong Kong lockdowns
January 21, 2022 – Culture Vault launches new curated NFT platform
January 11, 2022 – Australian Open enters metaverse with NFT art collection tied to live match data
January 2, 2022 – A look at the potential of sports NFTs
September 24, 2021 – Global Attractions Attendance Report Shows Industry Resilience in 2020 and Beginning of Recovery
September 21, 2021 – Ocean Park Hong Kong opens new Water World water park
August 27, 2021 – Ocean Park launches pre-qualification exercise for potential future development partners
July 30, 2021 – Hong Kong’s Ocean Park Announces Redesign and New General Manager
July 5, 2021 – Ocean Park Hong Kong previews new Water World attraction
July 1, 2021 – Ocean Park offers Hong Kong residents a pass for unlimited visits
January 19, 2021 – Government backs US$46 million renovation for Hong Kong’s Ocean Park
May 20, 2020 – Hong Kong lawmakers fight Ocean Park bailout
May 12, 2020 – Hong Kong’s Ocean Park faces closure as government considers financial relief package
April 12, 2020 – Ocean Park pandas mate during coronavirus lockdown
January 16, 2020 – Hong Kong’s Ocean Park reveals its vision for the future as an adventure-themed attraction
December 16, 2019 – Investment in Ride sees Ocean Park rack up another year of deficit
Support our industry news service
We hope you enjoy the news we post, so while you’re here can we ask for your support?
As an independent publisher, we need reader support for our industry intelligence gathering, so ask – if you’re not already – to support us by subscribing to the print version. Australasian Leisure Management magazine and/or our online news.
Click here to see our subscription options.