Ocean park

Hong Kong’s Ocean Park Partners Begins Metaverse Journey With The Sandbox

Hong Kong theme park Ocean Park today announced a partnership with The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to create groundbreaking digital entertainment experiences in the virtual world of non-fungible tokens (NFT) and games. .

Introducing the theme park’s move into the metaverse, Ocean Park General Manager Ivan Wong said, “As Ocean Park celebrates its 45th anniversary in 2022, the park is transforming in many innovative ways. Not only are we transforming the park into all-new areas of retail, dining and entertainment, wellness and adventure, but we’re also heading into the metaverse to reimagine the way we engage consumers, how they connect with each other and their adventures at Ocean Park..

“Our partnership with The Sandbox is one of the new initiatives launched by the park and a strategic step for the brand. It allows the Park to develop immersive experiences, events and products in formats never seen before, and to s “to venture into new areas of endeavor made possible by technology. We will be filling our virtual ground at The Sandbox with creative content and offerings that are quintessentially Ocean Park. We are confident that our fans and the NFT community will appreciate the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform.

Sébastien Borget, COO and co-founder of The Sandbox, added: “We are delighted to welcome Ocean Park to The Sandbox metaverse. As one of Asia’s fastest growing leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong’s cultural and entertainment landscape.

“We will work with them to set the first example of how entertainment can be leveraged with NFTs and play and win to engage and reward both local and global visitors.”

Seeking to revitalize its offering, Ocean Park last year announced plans to develop glamping and zipline facilities to reposition itself as a resort destination.

It also announced that it would phase out rides, including the Ferris wheel and mining train, to cut costs, and would continue to operate seven or eight attractions, all of which were launched in the past decade.

In August, Ocean Park invited bidders to participate in the first round of the bidding process for three new areas in its HK$6.8 billion (US$876 million) overhaul plans.

The new zones are planned for an adventure and wellness zone, a dining and entertainment zone and a retail zone.

Photo credit: Ocean Park.

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