Of all the wonderful things people love about travel – the escape, the exploration, the romance – packing never made the list. No matter how luxurious the wardrobe is, cramming it into luggage, being wrestled in cars and being transported back and forth between airports and hotels, no one has the idea of getting have fun. Even shipping your clothes in advance, a popular travel hack, only relieves some of the headache. But the Ocean Club, a sprawling luxury Four Seasons resort in the Bahamas, has a new solution: don’t pack at all. Show up as you are, as a couple or alone, and the Club’s boutique stylists will dress you from head to toe, right down to your new Versace underwear.
In fact, the No Baggage Required package actually starts a few weeks before arrival, with a simple questionnaire that covers likes and dislikes, personal style, sizes and color preferences in six categories for men: swimwear, tops, pants, dress shirts, shoes. , jewelry and accessories (training equipment is another option, if requested). Perhaps for the sake of discretion, the form does not ask for height and weight – the Robb Report The tester chose to provide his 5-foot-10, 160-pound biodata voluntarily, although he will inquire after occupation and any travel occasion, to help narrow down final selections.
The program draws on the expertise and inventory of Carlo Milano, the Ocean Club’s high-fashion retailer operated by brothers Rodney and Carlo Chee-A-Tow, who sit front row at fashion shows in Milan and Paris since they were children. ; their family has been in the luxury fashion import business since 1967 and also designs their own line of fine jewelry.
All options on the No Baggage menu come from four major fashion houses – Etro, Roberto Cavalli, Versace and YSL – plus La Perla and newcomer Frescobol Carioca, a Brazilian-inspired luxury sportswear brand that channels the best from the beach, from the sun of the country. soaked vibes, including stylish swim shorts in bright colors; Bottega Veneta and Christian Louboutin will join the portfolio in the spring. (Although accessories are available from other brands, such as Tom Ford eyewear, Chopard jewelry and Hublot watches, if you’re ardently loyal to Gucci or Brunello, for example, this might not be the package you need.)
The program has three components: at $7,500 per person, the Beachgoer focuses on laid-back looks — gray Etro shorts paired with a Frescobal white linen shirt and Versace flip flops, for example — while the Weekender, at $15,000 $per person, excels in a range of day-to-night options and can include everything from a Compilation Print smart hoodie, for $1,275, and a striped blazer from Versace Cruise to white Saint Laurent Alpha Sigma sneakers and Persol sunglasses. At $50,000 per traveler, the Jetsetter is the crème de la crème: the package includes daywear and eveningwear options, like a bright Etro shirt paired with white jeans, a black dinner jacket and lace-up derbies in patent leather, all from YSL – plus fashion for the wrist in the form of, say, the $17,800 Hublot Classic Fusion Aerofusion Moonphase Black Magic (you can also opt for the Classic Fusion Ceramic Blue).
Styling can take place in the privacy of your beachfront villa or at the chic 700-square-foot boutique Carlo Milano, the latter more suited to sipping champagne and nibbling on food from Dune, Jean-Georges Restaurant. Vongerichten of the property. The service is cutting-edge, experienced and attentive personal shopping, with a pair of stylists helping coordinate looks, ensuring your bathing suit is the perfect length and finding your new favorite tote, like a number in $3,350 leather from YSL.
And no need to worry, you’ll find yourself with a stash of new clothes fit just for a tropical vacation (although you can, if that’s your thing). From YSL Chelsea boots to black Versace denim and patterned Etro t-shirts, conservation can be universally appropriate and likely able to complement anything in your wardrobe at home. (If you opted for the Jetsetter package, they’ll even resend it to you for free.) For our volunteer, the result was near-perfect size in eight different outfits put together by the staff at Carlo Milano, who channeled Milano’s personal style and strictly adhered to a preference for tasselless shoes or men’s jewelry.
Not so long ago, arriving with carts full of luggage was a status symbol for the jet-setter, while no bags meant an unfortunate misfortune for airlines. Now suitcase stacks seem like an unnecessary and inelegant problem. Showing up empty-handed is the true travel power move.