ASBURY PARK – Lead developer iStar is engaged in a multi-billion dollar redevelopment project that aims to transform 1.25 miles along the city’s iconic waterfront with more than 20 projects being developed over the next 10 years, including The Asbury Hotel and more recently, Asbury Lanes. But its central development, Asbury Ocean Club, is arguably the company’s biggest venture in town, rising on a site abandoned by two former developers, leaving an eyesore of concrete blocks and metal beams in town for decades .
How Asbury Ocean Club is revolutionizing the Shore
This combination residence and resort is the luxury living resort of its kind in the area with one of the highest prices on the Jersey Shore – $900,000 to $6 million.
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One of the tallest buildings on the Jersey Shore, the Asbury Ocean Club involves world-class talent from some of the world’s most iconic hotels and developments. They include Anda Andrei Design of Gramercy Park Hotel + Residences and the Delano of South Beach; Handel Architects of the Dream Downtown Hotel in Manhattan and the Rosewood Hotel in Abu Dhabi; Bonetti Kozerski Architecture of the Public Hotel New York and PACE Gallery; landscaper Madison Cox who designed the Majorelle Gardens in Marrakech and Garden of Life at the Aga Khan Center in London; and finally F&B by the famous Steven Kamali of Hospitality House.
Asbury Ocean Club will have a robust amenities program, including a beach club, ocean view pool, yoga room with meditation deck, library and game room, screening room, a surfboard storage, spa and fitness center and more. It raises the bar for luxury on the East Coast and offers buyers access to the ultimate beachfront lifestyle
Space and light, peace and relaxation, ocean and sun: Asbury Park is unlike any other, and the experience continues through the doors of the Asbury Ocean Club.
“It’s impossible to find a place so close to New York, on the ocean, with incredible buildings of great architectural significance, amazing history and soul, and a major music scene,” Andrei said. “With Asbury Ocean Club, we strike a beautiful balance true to beachside living – luxurious without being pretentious, casual yet chic – the elegance of timeless materials in a modern, contemporary setting. It’s unlike anything in the area, the building feels like it belongs on this beach.
The 17-story building offers panoramic views that transport the mind, body, and soul, from the double-height lobby. Residences offer a select collection of one-bedroom, two-bedroom, and three-bedroom apartments with east-facing ocean-facing terraces that wind north or south and offer endless coastline views. Two penthouses have even larger kitchen and living areas, including rooftop terraces with outdoor kitchens that also include living and dining space.
“We adopted an open, light and airy vernacular beach house, and kept materials simple, concrete and glass with wood accents,” said Gary Handel, principal of Handel Architects. “The balconies extend to accentuate the horizontal quality of the views. We then added a slight curvature to the building to reflect the shoreline.
Each unit faces the ocean
The interior design shines with luxurious finishes and world-class amenities; the result is sunny indulgence. Each unit celebrates the waterfront with a wraparound deck and floor-to-ceiling windows, and includes high-end amenities, such as: fully Miele kitchen appliances, plus washer and dryer; custom white lacquer cabinetry by Spazzi of Spain; wide plank bleached white oak engineered hardwood floors; engineered stone countertops; Hansgrohe kitchen and bathroom appliances; polished Marvel Calacatta porcelain walls in the bathrooms; walk-in rain showers.
The residences will be located atop a 54-room boutique hotel, meaning the Asbury Ocean Club will remain active, vibrant and energized year-round. The hotel will be operated by David Bowd of Salt Hotels, which is also a partner and operator of The Asbury. Hotel guests will share indoor-outdoor spaces on the fourth floor with residents, including an expansive deck with a 65′ x 30′ pool overlooking the ocean, a full-service bar and grill, a gazebo with reflecting pool and an outdoor lounge with fireplace, featuring a vibrant mix of locals and visitors. The ground floor of Asbury Ocean Club will house an upscale, curated shopping mall.
Corcoran Sunshine, led by Senior General Manager Jodi Stasse, has been tapped to serve as the exclusive sales and marketing team for Asbury Ocean Club. Pricing for one-bedroom units starts at $900,000. For more information, call 732-705-1100 or visit asburyoceanclub.com.