Ocean club

Asbury Ocean Club Hotel Sets Launch Date; rooms range from $430 to $1,100

ASBURY PARK — The Asbury Ocean Club Hotel, the luxury boutique hotel from master waterfront developer iStar, will open in time for the Fourth of July weekend, iStar announced on Wednesday.

The 54-room hotel is part of the Asbury Ocean Club, Surfside Resort and Residences at 1101 Ocean Avenue, a 17-story luxury building. iStar said the entire hotel is located on the fourth floor of the building. Rooms will range from around $430 to $1,100, according to the reservations page on the hotel’s website.

Check out a gallery at the top of this story giving you a glimpse of what’s inside.

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iStar unveiled a preview of its new Asbury Ocean Club hotel, part of the Asbury Ocean Club, Surfside Resort and Residences at 1101 Ocean Avenue

“When you arrive you will have a moment of relief, of escape from the noise – I am here, I have arrived, and everything from that moment will be taken care of,” David Bowd said. “Check-in won’t feel like a transaction, but a welcome. It’s truly a five-star luxury experience in a modern way. The service is attentive, but a little less formal. It’s more suited to the personality of Asbury Park.

Designer Anda Andrei echoed Bowd’s sentiments in a press release.

“There’s a kind of magic to being at the beach, whatever the season or the weather, and that’s captured in every detail of the Asbury Ocean Club Hotel,” she said. “The hotel gives the impression that one usually has to travel very far to experience the peace and relaxation of a one-of-a-kind oasis. With this in mind, our design is focused on connecting each guest with gentle dunes and tranquil reflecting pools.

While Asbury Park has flourished in recent years, Marilou Halvorsen, president and CEO of the New Jersey Restaurant and Hospitality Association, said the Jersey Shore still struggles to develop year-round tourism.

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“It’s all really exciting because it brings in tourism which is certainly great, but it also allows for more opportunities for activities in the cold season, so the area isn’t just considered a Memorial Day destination in Labor Day.”

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Austin Bogues shines a light on the changing landscape of Asbury Park and Neptune. Contact him at 732-643-4009; [email protected] Please consider supporting local journalism by purchasing a subscription to Asbury Park Press.