Ocean club

Asbury Ocean Club Hotel Ranks Jersey Shore – Robb Report

What is 70 minutes from New York City? No, this isn’t the latest Hamptons opening or Catskills hideaway. New Jersey, yes, the Jersey Shore, is finally taking over, with the July 4 opening of the upscale Asbury Ocean Club hotel.

It’s true. Bruce Springsteen’s house in blue jeans and the decor of the exploits of the tanned ox heads of jerseyshore hope to be next this destination for New York’s elite looking to escape a sticky summer in the city. And after seeing what the hotel has in store, it doesn’t seem so far-fetched.

“We are bringing the first five-star luxury boutique hotel to the Shore, and the exceptional roster of talent involved is unlike anything the region has seen,” said Brian Cheripka, senior vice president of iStar, the master developer behind the Asbury Park waterfront, which has been under redevelopment for several years. iStar has partnered with hotel operator David Bowd (Chateau Marmont in Hollywood, Chiltern Firehouse in London and The Chequit in Shelter Island) to open Asbury Ocean Club.

Asbury Ocean Club Hotel

Photo: Binian Studios

The new building stands out against the shoreline skyline at 17 stories tall, with the 54-room boutique hotel located on the ground and 4th floors (the upper floors will be posh residences). Guests are greeted as they enter through massive bronze doors into a light-filled double-height lobby before ascending to the fourth floor where all the bedrooms are located in what looks like an ultra-luxury fantasy beach house.

“The essence of Asbury Ocean Club came from all the elements of effortless beach living – light, sun, ocean, air,” says Anda Andrei, hotel and overall design manager. of the Asbury Park redevelopment project. “Connecting guests to the environment from the comfort of their rooms was a priority in the design, where each room offers views of the sea or the sand dune gardens.

Asbury Ocean Club Hotel

Asbury Ocean Club Hotel

Photo: Alex Morris

And while it’s summer now and the area’s offerings are obvious (beach, sun, pool), the property is actually designed to be inhabited all year round. Although the ocean is too cold for swimming in the winter, guests can gaze out over it from the glass-enclosed living room while snuggling up by the huge tile-covered fireplace. Separating the 65-foot swimming pool, spacious terrace and bar from the beautifully landscaped dune garden, the Drawing Room is like the living room of a home – one that is populated with a collection of bespoke furniture from around the world, such as hand-painted Italian fabrics on upholstered walnut sofas, velvet armchairs designed by Space Copenhagen, iron floor lamps designed by Kelly Wearstler with linen lampshades and bespoke Apparatus Studio pendant lamps.

“I imagine this room is one of the most used public spaces in the hotel, in every season,” Andrei says of his favorite part of the hotel. “Designed in a glass house that appears to float on a shimmering reflection pool that sparkles at night with candles, the Drawing Room sits at the center of the property and will act as the beating heart of activity at any time of the day. .”

Asbury Ocean Club Hotel

Asbury Ocean Club Hotel

Guests visiting during the colder months (and year-round) will also be able to access health amenities on the third floor, like the Technogym-equipped gym designed by Jay Wright of New York’s The Wright Fit; daily classes like yoga, meditation, tai chi, and pilates, plus guided shore runs and aromatherapy; and the spa with massage, manicure/pedicure and relaxation rooms.

And of course, the rest of Asbury Park awaits.

“Asbury Park is truly a city by the sea, due to its bustling downtown, thriving restaurant culture and growing wellness community,” says Bowd. “There’s vintage shopping on Cookman Ave., sipping a cocktail at Asbury Park Distilling Co., exploring historic relics like the Silverball Pinball Museum, or listening to live music at iconic venues like Asbury Lanes and The Stone pony.”

Next year, the hotel will open a food hall, market and gourmet restaurant, ensuring that the Asbury Ocean Club will remain a coveted destination. Hamptons, devour your heart.

Asbury Ocean Club Hotel

Asbury Ocean Club Hotel

Photo: Binian Studios

Asbury Ocean Club Hotel

Asbury Ocean Club Hotel